Marketing Counselling in New Zealand: The Images of Practice
| dc.contributor.author | Miller, J. | |
| dc.date.accessioned | 2008-09-16T03:08:00Z | |
| dc.date.available | 2008-09-16T03:08:00Z | |
| dc.date.issued | 2003 | en |
| dc.description.abstract | The discourse of counselling includes such terms as caring, helping, empathising, guiding, empowering and facilitating growth. These terms do not sit easily alongside those associated with the discourse of marketing -products, promotion and profit. Nevertheless, many counsellors are now working in a market environment in which they must advertise and sell their services. The ways they market those services have the potential to affect the meaning of counselling. In this paper, I use an exploratory study of one marketing device, counselling brochures, to discuss their influence on current definitions and images of New Zealand counselling. | en |
| dc.identifier.citation | Miller, J. (2003) Marketing Counselling in New Zealand: The Images of Practice. New Zealand Journal of Counselling, 24(1), pp. 66-82. | en |
| dc.identifier.issn | 1171-0365 | |
| dc.identifier.uri | http://hdl.handle.net/10092/1562 | |
| dc.language.iso | en | |
| dc.publisher | University of Canterbury. School of Educational Studies and Human Development. | en |
| dc.rights.uri | https://hdl.handle.net/10092/17651 | en |
| dc.subject.marsden | Fields of Research::370000 Studies in Human Society::370200 Social Work::370204 Counselling , welfare and community services | en |
| dc.title | Marketing Counselling in New Zealand: The Images of Practice | en |
| dc.type | Journal Article |