Integrative rationality and overlapping identities: Evidence of the commercial value of environmental sustainability and social responsibility discourses during enterprise development

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dc.contributor.authorMills, Colleen
dc.date.accessioned2016-08-10T23:14:08Z
dc.date.available2016-08-10T23:14:08Z
dc.date.issued2015en
dc.description.abstractThis presentation uses the case of Grassroots' Glamour, a fashion sector startup, to show how social responsibility and environmental sustainability discourses can become an integral part of successful strategy practice during business development and, in so doing, provide a discursive space for negotiating a collective identity between business partners with very different relationships to the business.en
dc.identifier.citationMills, C.E. (2015) Integrative rationality and overlapping identities: Evidence of the commercial value of environmental sustainability and social responsibility discourses during enterprise development. College of Business and Law, University of Canterbury, Christchurch, New Zealand: College Research Seminar Series, 5 Oct 2015.en
dc.identifier.urihttp://hdl.handle.net/10092/12568
dc.language.isoen
dc.publisherUniversity of Canterbury. Management, Marketing, and Entrepreneurshipen
dc.rights.urihttps://hdl.handle.net/10092/17651
dc.subjectsocial responsibility and sustainability discoursesen
dc.subjectcollective identityen
dc.subjectstrategy practiceen
dc.subjectboundary objecten
dc.subjectnarrativityen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3507 - Strategy, management and organisational behaviour::350710 - Organisational behaviouren
dc.subject.anzsrcField of Research::15 - Commerce, Management, Tourism and Services::1503 - Business and Management::150312 - Organisational Planning and Managementen
dc.titleIntegrative rationality and overlapping identities: Evidence of the commercial value of environmental sustainability and social responsibility discourses during enterprise developmenten
dc.typeOral Presentation
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