Integrative rationality and overlapping identities: Evidence of the commercial value of environmental sustainability and social responsibility discourses during enterprise development
Type of content
Oral Presentation
UC permalink
Publisher's DOI/URI
Thesis discipline
Degree name
Publisher
University of Canterbury. Management, Marketing, and Entrepreneurship
Journal Title
Journal ISSN
Volume Title
Language
Date
2015
Authors
Mills, Colleen
Abstract
This presentation uses the case of Grassroots' Glamour, a fashion sector startup, to show how social responsibility and environmental sustainability discourses can become an integral part of successful strategy practice during business development and, in so doing, provide a discursive space for negotiating a collective identity between business partners with very different relationships to the business.
Description
Citation
Mills, C.E. (2015) Integrative rationality and overlapping identities: Evidence of the commercial value of environmental sustainability and social responsibility discourses during enterprise development. College of Business and Law, University of Canterbury, Christchurch, New Zealand: College Research Seminar Series, 5 Oct 2015.
Keywords
social responsibility and sustainability discourses, collective identity, strategy practice, boundary object, narrativity
Ngā upoko tukutuku/Māori subject headings
ANZSRC fields of research
Fields of Research::35 - Commerce, management, tourism and services::3507 - Strategy, management and organisational behaviour::350710 - Organisational behaviour
Field of Research::15 - Commerce, Management, Tourism and Services::1503 - Business and Management::150312 - Organisational Planning and Management
Field of Research::15 - Commerce, Management, Tourism and Services::1503 - Business and Management::150312 - Organisational Planning and Management