Ageism and Death: Effects of Mortality Salience and Perceived Similarity to Elders on Reactions to Elderly People

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dc.contributor.authorMartens, A.
dc.contributor.authorGreenberg, J.
dc.contributor.authorSchimel, J.
dc.contributor.authorLandau, M.J.
dc.date.accessioned2007-10-24T19:27:36Z
dc.date.available2007-10-24T19:27:36Z
dc.date.issued2004en
dc.description.abstractThe present research investigated the hypotheses that elderly people can be reminders of our mortality and that concerns about our own mortality can therefore instigate ageism. In Study 1, college-age participants who saw photos of two elderly people subsequently showed more death accessibility than participants who saw photos of only younger people. In Study 2, making mortality salient for participants increased distancing from the average elderly person and decreased perceptions that the average elderly person possesses favorable attitudes. Mortality salience did not affect ratings of teenagers. In Study 3, these mortality salience effects were moderated by prior reported similarity to elderly people. Distancing from and derogation of elderly people after mortality salience occurred only in participants who, weeks before the study, rated their personalities as relatively similar to the average elderly person’s. Discussion addresses distinguishing ageism from other forms of prejudice, as well as possibilities for reducing ageism.en
dc.identifier.citationMartens, A., Greenberg, J., Schimel, J., Landau, M.J. (2004) Ageism and Death: Effects of Mortality Salience and Perceived Similarity to Elders on Reactions to Elderly People. Personality and Social Psychology Bulletin, 30(12), pp. 1524-1536.en
dc.identifier.issn0146-1672
dc.identifier.urihttp://hdl.handle.net/10092/506
dc.language.isoen
dc.publisherUniversity of Canterbury. Psychology.en
dc.rights.urihttps://hdl.handle.net/10092/17651en
dc.subjectageismen
dc.subjectsimilarityen
dc.subjectdistancingen
dc.subjectdeathen
dc.subjectterror management theoryen
dc.subject.marsdenFields of Research::380000 Behavioural and Cognitive Sciences::380100 Psychologyen
dc.titleAgeism and Death: Effects of Mortality Salience and Perceived Similarity to Elders on Reactions to Elderly Peopleen
dc.typeJournal Article
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