Universities as tourism destinations, attractions, and generators : the relationship between university students and VFR tourism.

Type of content
Theses / Dissertations
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Thesis discipline
Marketing
Degree name
Master of Commerce
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Journal Title
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Date
2023
Authors
Thomas, Daniel
Abstract

This thesis presents findings of a systematic literature review on the relationship between university student related VFR tourism, attractions, and generators, and the impact that this has on the destination and the surrounding region. The aim of this review is to collate and synthesise the current literature on student related VFR tourism, generating new insight into the relationship and highlighting potential areas for further investigation. The research was informed by an initial thematic literature review on six key components of campus tourism. Which revealed a significant gap in available literature on student related VFR, thereby justifying the need for a comprehensive systematic review on the phenomenon. Using a predefined and methodical approach protocol, the systematic review revealed a total of sixteen relevant publications of which the full texts were analysed in two distinct ways. Firstly, an analysis of article characteristics was conducted, followed by a thematic analysis to identify the relevant themes and findings present across the sixteen articles. Data collected in this analysis was then used to reveal trends in the literature, to draw meaningful conclusions about the relationship of student related VFR tourism, and its potential future impact.

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All Rights Reserved