New Zealand has high global measures for press freedom, democracy, and wealth. Historically, if a country has had strong index rankings for press freedom, democracy, and wealth, they also have a robust independent media system. However, that has not been the case in New Zealand where the independent media is lacking, despite the fact the country ranks extremely highly for press freedom, democracy, and wealth. The lack of a robust independent media in New Zealand may be due to five unique reasons: the small size of the country, the reliance on international news, a wariness toward the entire media landscape, the reserved culture of New Zealand, and the flood of content online.