Communicating Earthquake Risk Information to Tamariki - Challenges and Opportunities in a Digital World
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Rapid advances in our understanding of earthquake risk need effective communication pathways to policy and practice. The growing body of communication research provides an improved comprehension of what is required for effective knowledge transfer, stakeholder engagement and behaviour change. One of the most successful communication strategies is the use of narrative and storytelling to deliver content in an engaging manner. From a Te Ao Māori perspective, oral storytelling is a primary medium for engaging with whakapapa, whānau and tīpuna. However, in a growing digital world, how can our messages speak through a screen to trigger information uptake? This poster will showcase the process undergone by a rōpū of local iwi, educators, civil defence, and researchers in creating an interactive bilingual storybook using Māori pūrākau from Ngāti Kahungunu. It will also illustrate the growing collaborative partnership between Te Ao Māori, risk communication, design and behavioural science.