Travel vlogging as an integrated practice: Foreign travel vloggers' practices in the Philippines

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dc.contributor.authorAquino, Richard S.
dc.contributor.authorCabalquinto ECB
dc.date.accessioned2025-01-30T20:29:45Z
dc.date.available2025-01-30T20:29:45Z
dc.date.issued2025
dc.description.abstractUsing an integrated practice approach, we examine how foreign travel vloggers document their experiences in the Philippines. By analysing 20 YouTube videos created by foreign vloggers, we reveal the interrelated practices of exoticising, assimilating, sanitising, and monetising, informed by vloggers’ roles as tourists, locals, and entrepreneurs. Our findings demonstrate travel vlogging is shaped by inherent destination materials, structures, and technological terrain in which practices are organised. We highlight the market logic of these practices performed by foreign social media influencers who utilise their racial/ethnic capital in documenting their travel experiences in the Philippines. We contribute to the tourism practice literature by diving deep into the oscillating roles and practices of foreign travel vloggers in producing destination representations through vlogs.
dc.identifier.citationAquino RS, Cabalquinto ECB (2025). Travel vlogging as an integrated practice: Foreign travel vloggers' practices in the Philippines. Annals of Tourism Research. 111. 103897-103897.
dc.identifier.doihttp://doi.org/10.1016/j.annals.2025.103897
dc.identifier.issn0160-7383
dc.identifier.urihttps://hdl.handle.net/10092/107960
dc.languageen
dc.publisherElsevier BV
dc.rightsAll rights reserved unless otherwise stated
dc.rights.urihttp://hdl.handle.net/10092/17651
dc.subjectinfluencer economy
dc.subjectpractice theory
dc.subjecttravel vlogger
dc.subjecttravel vlog
dc.subjectvideo analysis
dc.subjectYouTube
dc.subject.anzsrc35 - Commerce, management, tourism and services::3508 - Tourism::350804 - Tourism marketing
dc.subject.anzsrc35 - Commerce, management, tourism and services::3508 - Tourism::350806 - Tourist behaviour and visitor experience
dc.subject.anzsrc35 - Commerce, management, tourism and services::3506 - Marketing::350604 - Marketing communications
dc.titleTravel vlogging as an integrated practice: Foreign travel vloggers' practices in the Philippines
dc.typeJournal Article
uc.collegeUC Business School
uc.departmentManagement, Marketing and Tourism
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