Travel vlogging as an integrated practice: Foreign travel vloggers' practices in the Philippines

Type of content
Journal Article
Thesis discipline
Degree name
Publisher
Elsevier BV
Journal Title
Journal ISSN
Volume Title
Language
en
Date
2025
Authors
Aquino, Richard S.
Cabalquinto ECB
Abstract

Using an integrated practice approach, we examine how foreign travel vloggers document their experiences in the Philippines. By analysing 20 YouTube videos created by foreign vloggers, we reveal the interrelated practices of exoticising, assimilating, sanitising, and monetising, informed by vloggers’ roles as tourists, locals, and entrepreneurs. Our findings demonstrate travel vlogging is shaped by inherent destination materials, structures, and technological terrain in which practices are organised. We highlight the market logic of these practices performed by foreign social media influencers who utilise their racial/ethnic capital in documenting their travel experiences in the Philippines. We contribute to the tourism practice literature by diving deep into the oscillating roles and practices of foreign travel vloggers in producing destination representations through vlogs.

Description
Citation
Aquino RS, Cabalquinto ECB (2025). Travel vlogging as an integrated practice: Foreign travel vloggers' practices in the Philippines. Annals of Tourism Research. 111. 103897-103897.
Keywords
influencer economy, practice theory, travel vlogger, travel vlog, video analysis, YouTube
Ngā upoko tukutuku/Māori subject headings
ANZSRC fields of research
35 - Commerce, management, tourism and services::3508 - Tourism::350804 - Tourism marketing
35 - Commerce, management, tourism and services::3508 - Tourism::350806 - Tourist behaviour and visitor experience
35 - Commerce, management, tourism and services::3506 - Marketing::350604 - Marketing communications
Rights
All rights reserved unless otherwise stated