Manufacturing has changed dramatically since the introduction of mechanised factories during the Industrial Revolution. The application of computers to factories has altered the proportions of human and machine hours. Relaxation of tariffs and trade barriers has increased markets to the size of the globe. In this new environment, businesses need to position themselves so they have competitive advantage. Today's large, diversified, multi-national firms have evolved from the individual craftsmen that "manufactured" in the Middle Ages. Accounting for manufacturing enterprises evolved in tandem with the evolution of factories, being added to and changed as the need arose. As business strategy becomes more important in the new environment facing manufacturers, so management accounting also needs to change to give managers the information they need. Some traditional management accounting techniques may be obsolete or misleading in the new environment. Management accounting may have to be extended to include techniques that have not been necessary in the past. This thesis shows how one New Zealand firm, Cyclemakers Group (NZ) Ltd, has adapted its management accounting to give its managers the information they need for strategic positioning in global markets.