Privacy has always been an area broadcasters find problematic to deal with, as there are many grey areas existing when it comes to discussing privacy issues. Over the past 15 operating years since its establishment, the Broadcasting Standards Authority (BSA) has been playing a very significant role in laying down the parameters regarding broadcasting standards for broadcasters in New Zealand. This thesis sets out to examine the Authority's role in the area of privacy in broadcasting. The Authority's privacy complaint decisions between 1996 and 2003 were examined in pursuit of this objective. The evolution of the Authority's privacy principles was also explored in this study. As a result, it was found that the Authority has defined the parameters of privacy for broadcasters more explicitly and precisely than ever before.