The influence of goal congruence and buyer's dependency factor as antecedents of strategic and operational collaborations in buyer-supplier relationships

Type of content
Publisher's DOI/URI
Thesis discipline
Degree name
Publisher
University of Canterbury. Management, Marketing, and Entrepreneurship
Journal Title
Journal ISSN
Volume Title
Language
Date
2015
Authors
Chowdhury, M.
Prajogo, D.
Oke, A.
Abstract

In this study we unbundle the concept of collaboration by positing that there are two types of collaborations in buyer-supplier relationships, namely strategic and operational. Using blended theoretical arguments, we argue that strategic and operational collaborations are driven by the buyers’ dependency factor or the extent to which buyers are dependent on suppliers’ critical resources and/or goal congruence between buyers and suppliers. We tested our hypotheses based on data drawn from 204 manufacturing firms in Australia. The results show that buyers’ dependency factor is positively related to both strategic and operational collaborations, while goal congruence is positively associated with strategic collaboration but not with operational collaborations. The result also shows that strategic collaboration is positively related to operational collaboration.

Description
Citation
Chowdhury, M., Prajogo, D., Oke, A. (2015) The influence of goal congruence and buyer's dependency factor as antecedents of strategic and operational collaborations in buyer-supplier relationships. Queenstown, New Zealand: Australia and New Zealand Academy of Management (ANZAM), 2-4 Dec 2015.
Keywords
resource dependency, goal congruence, operational collaboration, strategic collaboration
Ngā upoko tukutuku/Māori subject headings
ANZSRC fields of research
Field of Research::15 - Commerce, Management, Tourism and Services::1505 - Marketing::150599 - Marketing not elsewhere classified
Rights