Pacific identity discourses on Twitter: constructing cyberspaces of belonging (2022)
Type of ContentJournal Article
PublisherInforma UK Limited
- Arts: Journal Articles 
This article investigates the performance of Pacific identities on Twitter during a high-profile cultural and sporting event, Tonga and Australia’s first-ever rugby league test match in late 2018. More than 9000 tweets were analysed using quantititative and qualitative methods to map different publics orienting to the event on Twitter, including a Pacific diasporic public that emerged through locative practices of identity and cultural performance. This study finds that Pacific users’ tweets were differentiated by textual and visual cues, including the use of emojis as a paralanguage of Pacificness and a racialized visual discourse of ‘Brownness’, in ways that suggest an emerging Pacific counter-public. The findings discussed here further demonstrate the ways in which social media affordances enable the construction of race and ethnicity online, and the ways in which marginalised groups are using social media to create alternative public spheres. This study also demonstrates the importance of looking more closely at the different discursive practices within Twitter publics to both foreground marginalised groups’ practice and de-Westernise social media studies.
CitationRoss T Pacific identity discourses on Twitter: constructing cyberspaces of belonging. Kōtuitui: New Zealand Journal of Social Sciences Online. 1-19.
This citation is automatically generated and may be unreliable. Use as a guide only.
KeywordsPacific; identity; race; social media; Twitter
ANZSRC Fields of Research45 - Indigenous studies::4518 - Pacific Peoples society and community
45 - Indigenous studies::4513 - Pacific Peoples culture, language and history
47 - Language, communication and culture::4702 - Cultural studies::470208 - Culture, representation and identity
RightsAll rights reserved unless otherwise stated
Showing items related by title, author, creator and subject.
Ethnic media and multi-dimensional identity: Pacific audiences’ connections with Māori media Ross T (2020)This study explores issues of identity, hybridity and media in an Aotearoa/New Zealand context by analysing Pacific audiences’ affinity for and use of Indigenous Māori media. It makes the case for broadening ethnic ...
‘Here’ and ‘back home’: Imagining diasporic connections through Aotearoa New Zealand’s Pacific news media Ross T (Palgrave Macmillan, 2021)This case study of Pacific news media and their audiences demonstrates how ethnic news media use discourses and practices of ‘homeland’ and ‘diaspora’ to build identity and community belonging, and thereby serve a connective ...
Pacific Media Ross, Tara (AUT, 2022)Pacific media in Aotearoa New Zealand are in a moment of transition, shaped by two key trends. Like all media, they are grappling with the need to reinvent themselves as multimedia outlets in a digital age. In addition, ...