How can a holistic offering of well-being services be created to improve students’ individual well-being? : a transformative service research approach.

Type of content
Theses / Dissertations
Publisher's DOI/URI
Thesis discipline
Marketing
Degree name
Master of Commerce
Publisher
University of Canterbury
Journal Title
Journal ISSN
Volume Title
Language
English
Date
2021
Authors
Hawkey, Tristan William
Abstract

This study investigates what is needed to create a holistic offering of well-being services, aimed at improving the well-being of individual tertiary students. This study used a constructivist approach to explore and understand the participants’ experiences and perceptions of using well-being services within a university in New Zealand. This was critical as participants of this study included consumers of these services as well as providers, thus generating a holistic understanding of the entire service eco-system.

Current literature lacks an understanding of what is required of all actors within a service eco-system in order to provide a holistic offering of well-being services. Furthermore, no one has examined how each of the levels within a service eco-system impact tertiary students’ well-being. Using empirical research, this study sought to discover the perspectives of all actors with a service eco-system. A total of 42 participants from a university in New Zealand took part in the study; each was assigned to one of six focus groups. Due to the nature of their role within the university, one participated in a face-to-face interview. The data gathered from this qualitative study was analysed, which resulted in the identification of three major themes or factors necessary for the creation of a holistic offering of well-being services: ‘actor engagement,’ ‘perceived service approach to well-being’ and ‘governance.’ These findings highlight the importance of all actors within the eco-system being engaged. The study also found that students’ perceptions of the formal services greatly impacted their use of them and that action taken at a governance level impacted all actors.

This study breaks new ground on TSR, well-being, and co-creation, by incorporating all actors’ perspectives. Additionally, this study demonstrates how each level impacts a tertiary student’s individual well-being and that issues identified at one particular level are not mutually exclusive. This study expands the current work on co-creation and provides a conceptual framework showing how each level within the service eco-system can co-create and engage with one another. This study provides recommendations for strategic planning related to the creation of a holistic offering of well-being services that can improve the well- being of not just tertiary students but also university staff members.

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Citation
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Ngā upoko tukutuku/Māori subject headings
ANZSRC fields of research
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All Rights Reserved