Fortune favours the digitally mature: The impact of digital maturity on the organisational resilience of SME retailers during COVID-19

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dc.contributor.authorRobertson J
dc.contributor.authorBotha E
dc.contributor.authorWalker B
dc.contributor.authorWordsworth, Russell
dc.contributor.authorBalzarova, Michaela
dc.date.accessioned2022-06-30T04:11:39Z
dc.date.available2022-06-30T04:11:39Z
dc.date.issued2022en
dc.date.updated2022-06-22T20:23:43Z
dc.description.abstractPurpose Organisational resilience and digital maturity both explain how some organisations are better able to cope with unexpected disruptions. However, research exploring the relationship between these two concepts, and their role in addressing exogenous shocks, remains sparse. This study first aimed to compare digitally mature SME retailers’ organisational resilience with that of digitally less mature SME retailers, and then investigate further how their digital maturity impacted their response to the COVID-19 pandemic. Design/methodology/approach We adopt an explanatory two-phase mixed-method research design, with online surveys from 79 SME retailers in South Africa, followed by interviews. Findings Digitally mature SMEs exhibited higher levels of organisational resilience, specifically with respect to situational awareness, management of keystone vulnerabilities and adaptive capacity. We also demonstrate that digital leadership is a greater driver of organisational resilience than digital capabilities. Originality This paper makes a case for SME retailers to focus on building their digital maturity to better cope with and learn from unexpected events. In particular, digital maturity is positively associated with SME retailers’ innovation and creativity, and their devolved and responsive decision-making. Practical Implications We suggest ways for SME retailers to develop their digital maturity, particularly their digital leadership, to increase their organisational resilience.en
dc.identifier.citationRobertson J, Botha E, Walker B, Wordsworth R, Balzarova M (2022). Fortune favours the digitally mature: The impact of digital maturity on the organisational resilience of SME retailers during COVID-19. International Journal of Retail and Distribution Management.en
dc.identifier.doihttp://doi.org/10.1108/IJRDM-10-2021-0514
dc.identifier.issn0959-0552
dc.identifier.urihttps://hdl.handle.net/10092/103832
dc.language.isoenen
dc.rightsAll rights reserved unless otherwise stateden
dc.rights.urihttp://hdl.handle.net/10092/17651en
dc.subjectorganisational resilienceen
dc.subjectdigital maturityen
dc.subjectdigital capabilitiesen
dc.subjectdigital leadershipen
dc.subjectretailen
dc.subjectsmall and medium-sized enterprisesen
dc.subjectSMEen
dc.subject.anzsrc1503 Business and Managementen
dc.subject.anzsrc1504 Commercial Servicesen
dc.subject.anzsrc1505 Marketingen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3507 - Strategy, management and organisational behaviour::350716 - Small business organisation and managementen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3504 - Commercial services::350404 - Retailen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3506 - Marketing::350607 - Marketing technologyen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3503 - Business systems in context::350307 - Technology managementen
dc.titleFortune favours the digitally mature: The impact of digital maturity on the organisational resilience of SME retailers during COVID-19en
dc.typeJournal Articleen
uc.collegeUC Business School
uc.departmentManagement, Marketing and Entrepreneurship
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