Picturing the Beast Inside: Animals, Organizational Identity and Metaphorical Grafting

dc.contributor.author	Stiles, David R.
dc.date.accessioned	2015-09-15T03:05:50Z
dc.date.available	2015-09-15T03:05:50Z
dc.date.issued	2004	en
dc.description.abstract	Organizational identity studies have overlooked the importance of the visual qualities inherent in the ‘identity’ metaphor. This paper develops a tentative theory to remedy this. Empirical data from over 1400 people in four countries show that pictures can combine with words and numbers as complementary and equal partners in a relay system of meaning, This focuses the organizational identity metaphor through a process of metaphorical grafting, which helps identity become a more effective heuristic device.	en
dc.identifier.citation	Stiles, David R. (2004) Picturing the Beast Inside: Animals, Organizational Identity and Metaphorical Grafting. New Orleans, USA: Academy of Management Annual Meeting, 6-11 Aug 2004.	en
dc.identifier.uri	http://hdl.handle.net/10092/10897
dc.language.iso	en
dc.publisher	University of Canterbury. Management, Marketing, and Entrepreneurship	en
dc.rights.uri	https://hdl.handle.net/10092/17651	en
dc.subject.anzsrc	Field of Research::15 - Commerce, Management, Tourism and Services::1503 - Business and Management::150399 - Business and Management not elsewhere classified	en
dc.title	Picturing the Beast Inside: Animals, Organizational Identity and Metaphorical Grafting	en

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