Franchising microbusinesses: coupling identity undoing and boundary objects
dc.contributor.author | Mills CE | |
dc.contributor.author | Jeremiah F | |
dc.date.accessioned | 2020-10-28T22:03:30Z | |
dc.date.available | 2020-10-28T22:03:30Z | |
dc.date.issued | 2020 | en |
dc.date.updated | 2020-10-23T01:04:52Z | |
dc.description.abstract | Purpose: This study presents an original empirically-based conceptual framework representing mobile microbusiness founders’ experiences when converting to a franchise business model that links individual-level variables to a sociomaterial process. Design/methodology/approach: An exploratory interpretive research design produced this framework using data from the enterprise development narratives of mobile franchisors’ who had recently converted their mobile microbusinesses to a franchise business model. Findings: The emergent framework proposes that franchisor’s conversion experience involves substantial identity work prompted by an identity dilemma originating in a conflict between role expectations and franchising operational demands. This dilemma materializes during franchise document creation and requires some degree of ‘identity undoing’ to ensure business continuity. By acting as boundary-objects-in-use in the conversion process, the franchise documents provide a sociomaterial foundation for the business transition and the development of a viable franchisor identity. Research limitations/implications: There is scant literature addressing the startup experiences of mobile microbusiness franchisors. The study was therefore exploratory, producing a substantive conceptual framework that will require further confirmatory studies.Practical implications: By proposing that conversion to a franchise business model is experienced as an identity transformation coupled to a sociomaterial process centred on system documentation, this original empirically-based conceptual framework not only addresses a gap in the individual-level literature on franchise development but provides a framework to direct new research and discussions between intending franchisors and their professional advisors about person-enterprise fit. Originality: The conceptual framework is the first to address franchisors’ experience of transitioning any type of microbusiness to a franchise business model. | en |
dc.identifier.citation | Mills CE, Jeremiah F (2020). Franchising microbusinesses: coupling identity undoing and boundary objects. International Journal of Entrepreneurial Behavior & Research. ahead-of-print(ahead-of-print). | en |
dc.identifier.doi | http://doi.org/10.1108/ijebr-09-2019-0545 | |
dc.identifier.issn | 1355-2554 | |
dc.identifier.uri | https://hdl.handle.net/10092/101195 | |
dc.language | en | |
dc.language.iso | en | |
dc.publisher | Emerald | en |
dc.rights | All rights reserved unless otherwise stated | en |
dc.rights.uri | http://hdl.handle.net/10092/17651 | en |
dc.subject | franchising | en |
dc.subject | Mobile microbusiness | en |
dc.subject | Identity undoing | en |
dc.subject | Boundary object | en |
dc.subject | Sociomateriality | en |
dc.subject.anzsrc | Fields of Research::35 - Commerce, management, tourism and services::3507 - Strategy, management and organisational behaviour::350716 - Small business organisation and management | en |
dc.title | Franchising microbusinesses: coupling identity undoing and boundary objects | en |
dc.type | Journal Article | en |
uc.college | UC Business School | |
uc.department | Management, Marketing and Entrepreneurship |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- Pre-publication version Mills & Jeremiah (2020).pdf
- Size:
- 562.3 KB
- Format:
- Adobe Portable Document Format
- Description:
- Accepted version