Lay Beliefs About the World Affect Preferences for Sustainable Hotel Offerings

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dc.contributor.authorSeptianto F
dc.contributor.authorThai NT
dc.contributor.authorKemper, Joya A.
dc.date.accessioned2022-11-10T00:28:06Z
dc.date.available2022-11-10T00:28:06Z
dc.date.issued2021en
dc.date.updated2022-10-09T22:06:37Z
dc.description.abstractPrior research has established that consumers with higher levels of biospheric values are more likely to engage in sustainable behaviors. Such findings assume that tourism practitioners should solely focus their marketing efforts on consumers with high levels of biospheric values. The present research reexamines such typical expectations by investigating how lay beliefs about the world elicited by advertising can encourage consumers with low levels of biospheric values to engage in sustainable behaviors. Results of two experimental studies show that, among consumers with low levels of biospheric values, those with a malleable (vs. fixed) lay belief about the world exhibit stronger preferences for sustainable hotels offerings because they are more hopeful that the sustainable efforts from the hotels can create a positive change. These findings contribute to the literature by demonstrating the role of lay beliefs on consumers’ sustainable behaviors and establishing the underlying mechanism. In addition, this research provides a novel insight about how tourism practitioners can appeal to unsustainable consumers, highlighting how the tourism industry can create positive behavior change toward consumers’ sustainable behaviors.en
dc.identifier.citationSeptianto F, Thai NT, Kemper JA (2021). Lay Beliefs About the World Affect Preferences for Sustainable Hotel Offerings. Australasian Marketing Journal. 30(3). 246-257.en
dc.identifier.doihttp://doi.org/10.1177/1839334921999476
dc.identifier.issn1441-3582
dc.identifier.issn1839-3349
dc.identifier.urihttps://hdl.handle.net/10092/104729
dc.languageen
dc.language.isoenen
dc.publisherSAGE Publicationsen
dc.rightsAll rights reserved unless otherwise stateden
dc.rights.urihttp://hdl.handle.net/10092/17651en
dc.subjectbiospheric valueen
dc.subjectlay beliefen
dc.subjecthopeen
dc.subjectsustainable tourismen
dc.subject.anzsrc15 Commerce, Management, Tourism and Servicesen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3508 - Tourism::350804 - Tourism marketingen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3506 - Marketing::350612 - Social marketingen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3507 - Strategy, management and organisational behaviour::350702 - Corporate social responsibilityen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3508 - Tourism::350806 - Tourist behaviour and visitor experienceen
dc.titleLay Beliefs About the World Affect Preferences for Sustainable Hotel Offeringsen
dc.typeJournal Articleen
uc.collegeUC Business School
uc.departmentManagement, Marketing and Entrepreneurship
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