Accommodation Preferences of the Girlfriend Getaway Market: Self-Image, Satisfaction and Loyalty

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dc.contributor.authorKhoo-Lattimore, C.
dc.contributor.authorPrayag, G.
dc.date.accessioned2015-09-27T22:55:54Z
dc.date.available2015-09-27T22:55:54Z
dc.date.issued2015en
dc.description.abstractThe study aims at identifying the dimensions of accommodation and service of importance to the girlfriend getaway (GGA) market and their relationship with self-image, satisfaction and loyalty. Analysis of data from 540 women travellers who participated in a GGA in Malaysia revealed eight dimensions of accommodation preferences such as Room Amenities, Safety, and Room Design and Decoration, among others. Not all accommodation dimensions predicted self-image, satisfaction and loyalty. In fact, self-image and satisfaction were stronger predictors of loyalty than accommodation dimensions. Theoretical and managerial implications are offered.en
dc.identifier.citationKhoo-Lattimore, C., Prayag, G. (2015) Accommodation Preferences of the Girlfriend Getaway Market: Self-Image, Satisfaction and Loyalty. Auckland, New Zealand: 13th Asia Pacific Council on Hotel Restaurant and Institutional Education Conference (APCHRIE), 10-13 Jun 2015.en
dc.identifier.urihttp://hdl.handle.net/10092/10955
dc.language.isoen
dc.publisherUniversity of Canterbury. Management, Marketing, and Entrepreneurshipen
dc.rights.urihttps://hdl.handle.net/10092/17651en
dc.subjectself-imageen
dc.subjectwomenen
dc.subjectgirlfriend getawayen
dc.subjectsatisfactionen
dc.subjectAsiaen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3508 - Tourism::350806 - Tourist behaviour and visitor experienceen
dc.subject.anzsrcField of Research::15 - Commerce, Management, Tourism and Services::1505 - Marketing::150503 - Marketing Management (incl. Strategy and Customer Relations)en
dc.titleAccommodation Preferences of the Girlfriend Getaway Market: Self-Image, Satisfaction and Loyaltyen
dc.typeConference Contributions - Published
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