Editorial: Why the Experimental Method is the Ideal Tool for Studying Consumer Research in Online Environments

dc.contributor.author	Fortin, D.
dc.contributor.author	Ballantine, P.
dc.date.accessioned	2009-11-18T19:33:11Z
dc.date.available	2009-11-18T19:33:11Z
dc.date.issued	2009	en
dc.description.abstract	It is a pleasure to introduce our special issue ‘Experimental Research in e-Marketing’ for publication in IJIMA. Although several papers using the experimental method can be found peppered throughout the marketing literature, we felt that after roughly a decade of research in the area of electronic marketing, the time was ripe for a journal issue dedicated exclusively to experimental approaches.	en
dc.identifier.citation	Fortin, D., Ballantine, P. (2009) Editorial: Why the Experimental Method is the Ideal Tool for Studying Consumer Research in Online Environments. International Journal of Internet Marketing and Advertising, 5(4), pp. 241-245.	en
dc.identifier.uri	http://hdl.handle.net/10092/3148
dc.language.iso	en
dc.publisher	University of Canterbury. Management	en
dc.relation.uri	http://www.inderscience.com/browse/getEditorial.php?articleID=1731	en
dc.rights.uri	https://hdl.handle.net/10092/17651	en
dc.subject.marsden	Fields of Research::350000 Commerce, Management, Tourism and Services::350200 Business and Management	en
dc.subject.marsden	Fields of Research::370000 Studies in Human Society::370100 Sociology::370106 Sociological methodology and research methods	en
dc.title	Editorial: Why the Experimental Method is the Ideal Tool for Studying Consumer Research in Online Environments	en
dc.type	Journal Article

Now showing 1 - 1 of 1