What do we mean by sustainability marketing?

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dc.contributor.authorKemper, Joya A.
dc.contributor.authorBallantine, Paul
dc.date.accessioned2023-07-26T01:38:39Z
dc.date.available2023-07-26T01:38:39Z
dc.date.issued2019en
dc.date.updated2022-10-09T22:18:03Z
dc.description.abstractSustainability in marketing has gained some traction over the years, yet we still remain uncertain about exactly what ‘sustainability marketing’ means. Utilising the Scopus database, a discourse analysis was conducted on nearly 200 published journal articles. The analysis categorises multiple sustainability views and outlines three conceptualisations of sustainability marketing: Auxiliary Sustainability Marketing (which focusses on the production of sustainable products), Reformative Sustainability Marketing (which extends the auxiliary approach through the promotion of sustainable lifestyles and behavioural changes) and Transformative Sustainability Marketing (which further extends the auxiliary and reformative approaches through the need for transformation of current institutions and norms, and critical reflection). This paper then discusses how these three conceptualisations might be used by scholars and practitioners to interpret and implement sustainability marketing going forward.en
dc.identifier.citationKemper JA, Ballantine PW (2019). What do we mean by sustainability marketing?. Journal of Marketing Management. 35(3-4). 277-309.en
dc.identifier.doihttp://doi.org/10.1080/0267257X.2019.1573845
dc.identifier.issn0267-257X
dc.identifier.issn1472-1376
dc.identifier.urihttps://hdl.handle.net/10092/105759
dc.languageen
dc.language.isoenen
dc.publisherInforma UK Limiteden
dc.rightsAll rights reserved unless otherwise stateden
dc.rights.urihttp://hdl.handle.net/10092/17651en
dc.subjectSustainability marketingen
dc.subjectsustainable marketingen
dc.subjectgreen marketingen
dc.subjectsustainabilityen
dc.subjectdiscourse analysisen
dc.subject.anzsrc1503 Business and Managementen
dc.subject.anzsrc1504 Commercial Servicesen
dc.subject.anzsrc1505 Marketingen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3506 - Marketingen
dc.titleWhat do we mean by sustainability marketing?en
dc.typeJournal Articleen
uc.collegeUC Business School
uc.departmentUC Business School Office
uc.departmentManagement, Marketing and Entrepreneurship
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