Influencer and AI Marketing in Social Media Marketing Platform: How Do Consumers React to Blurred Boundary Advertisement?

Simple item page
dc.contributor.authorZhang Y
dc.contributor.authorLiu L
dc.contributor.authorBi Q
dc.date.accessioned2022-06-30T20:45:02Z
dc.date.available2022-06-30T20:45:02Z
dc.date.issued2022
dc.date.updated2022-06-21T00:11:15Z
dc.identifier.citationZhang Y, Liu L, Bi Q (2022). Influencer and AI Marketing in Social Media Marketing Platform: How Do Consumers React to Blurred Boundary Advertisement?. Taipei-Sydney: Pacific Asia Conference on Information Systems 2022. 05/07/2022-09/07/2022.
dc.identifier.urihttps://hdl.handle.net/10092/103835
dc.rightsAll rights reserved unless otherwise stated
dc.rights.urihttp://hdl.handle.net/10092/17651
dc.titleInfluencer and AI Marketing in Social Media Marketing Platform: How Do Consumers React to Blurred Boundary Advertisement?
dc.typeConference Contributions - Published
uc.collegeUC Business School
uc.departmentManagement, Marketing and Entrepreneurship
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Influencer and AI Marketing in Social Media Marketing Platform.pdf
Size:
449.48 KB
Format:
Adobe Portable Document Format
Description:
Published version
Download
Collections
Business: Conference Contributions