Digital Persuasion: Effects of web-based information and beliefs on meat consumption attitudes and intentions (2012)

Type of Content
Theses / DissertationsThesis Discipline
PsychologyDegree Name
Master of SciencePublisher
University of Canterbury. PsychologyCollections
Abstract
Defense mechanisms are a common reaction to social activism. With global protests such as the Occupy movement, and increasing urgency of climate change action, defense mechanisms in response to activism are a pertinent area for research. Three hundred sixty three participants viewed environmental, health, and ethical arguments in favour of reducing meat consumption, then completed measures of belief in the arguments, attitudes towards meat, and intentions to reduce meat consumption. All three arguments were effective at producing attitude and intention change, but the ethical argument was the most effective and most believable. Belief in the arguments was a major factor influencing the extent of attitude change. Decreasing belief in the arguments over time indicated participants reacted defensively in response to multiple arguments.
Rights
Copyright Laura Ruth ScrimgeourRelated items
Showing items related by title, author, creator and subject.
-
Plant-based meat substitutes: understanding consumers’ motivators, barriers, knowledge and consumption practices
White, Samantha Karen (University of Canterbury, 2021)Consumers are becoming increasingly aware of the plethora of interrelated environmental, social, economic, ethical, and health issues associated with global industrialised food production—particularly concerning animal ... -
Live & Web-based Parcel Monitoring with Low-cost Sensors
Bröring, A.; Delikostidis, I.; Fries, K.; Heitmann, S.; Koalick, S.; Krüger, T. (University of Canterbury. Geography, 2013) -
Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions
Surovaya, Ekaterina (University of Canterbury. School of Management, Marketing and Entrepreneurship, 2015)Over the past decade, the networked information environment has increased consumers’ autonomy and brought radical change to the advertising industry. Now individual consumers can reach millions of others around the world ...