This research investigates the level of EMA implementation in companies within environmentally sensitive industries in Malaysia, as well as gaining insights into pressures for implementation. It was found that there are elements of environmental-related management accounting within some of the organizations in which interviews were conducted. Implementation was driven by a motivation to reduce costs rather than environmental conservation. Apart from that, companies' reactions to environmental issues stem from pressures from customers who demand environmentally sensitive workplaces, procedures and processes in the companies with which they are in business.