A Converging Image? Capitalism and the Visual Identity of Alternative and Mainstream News Sites

Type of content
Conference Contributions - Published
Publisher's DOI/URI
Thesis discipline
Degree name
Publisher
University of Canterbury. School of Social and Political Sciences
University of Canterbury. Media and Communication and Journalism
Journal Title
Journal ISSN
Volume Title
Language
Date
2011
Authors
Kenix, L.J.
Abstract

While largely overlooked in mass communication research, visual imagery is central to how organizations represent, make meaning, create identities, and communicate with the rest of the world (Messaris, 1994). This research explores visual differences between alternative and mainstream news sites along the conceptual categorization of deviance. More deviant groups have historically represented themselves through alternative media with themes of confrontation and challenge, often through violent or sexualized imagery (Ray & Marsh II, 2001). However, that might not still be the case in an online environment where the whole world is watching and the omnipresent ideology of capitalism may influence the commercialism and professionalisation of media messages.

Description
Citation
Kenix, L.J. (2011) A Converging Image? Capitalism and the Visual Identity of Alternative and Mainstream News Sites. Auckland, New Zealand: Journalism, Media and Democracy Conference (JMAD 2011), 15-16 Sep 2011.
Keywords
Ngā upoko tukutuku/Māori subject headings
ANZSRC fields of research
Fields of Research::47 - Language, communication and culture::4701 - Communication and media studies::470105 - Journalism studies
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