The ecological importance of drifting will depend on the abundance of drifting algae and whether it is reproductively viable. However, the ability of adult plants to successfully disperse long-distances by drifting is largely unknown, particularly for fucoids. The abundance, species composition, and reproductive status of drifting algae was examined by transect surveys around Kaikoura and Banks Peninsula. Abundance and species composition varied between sites, but all drifting algae that were in reproductive season, and had reproductive structures intact, were reproductively active. The reproductive longevity and viability of drifting and beach-cast Hormosira banksii, Durvillaea antarctica and Cytophora torulosa was compared with attached populations. Drifting algae remained reproductively viable, and fecundity did not differ from that of attached algae. Viable propagules were released from drifting algae for the duration of the experiments (H. banksii 57 days, D. antarctica 62 days, and C. torulosa 43 days). In contrast, beach-cast algae ceased to release propagules after 14 days. Dispersal by drifting relies on offshore transport after detachment. To determine the influence of wind and tidal currents on the nearshore transport of drifting algae, tagged H. banksii, D. antarctica, C. torulosa and GPS-tracked drifters were released from shore. Drifters generally moved in the direction of the prevailing wind, but some influence of tidal direction and bathymetry was detected. Offshore winds and outgoing tides were favourable for the offshore transport of surface drifting algae. Following dispersal and arrival at new locations, the distance between gametes may be important in determining the fertilisation success of dioecious species. Experiments testing the fertilisation success of H. banksii and D. antarctica, over increasing distances, showed that fertilisation success decreased with increasing distance between male and female gametes. Despite this, eggs were fertilised when male and female gametes were up to 2m apart, and sperm remained viable for 2 hours.