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    LEGO products have become more complex (2018)

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    Type of Content
    Journal Article
    UC Permalink
    http://hdl.handle.net/10092/16340
    
    Publisher's DOI/URI
    https://doi.org/10.1371/journal.pone.0190651
    
    ISSN
    1932-6203
    1932-6203
    Language
    English
    Collections
    • Engineering: Journal Articles [1536]
    Authors
    Bartneck, Christoph cc
    Moltchanova, E.
    show all
    Editors
    Bader JS
    Abstract

    © 2018 Bartneck, Moltchanova. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. The LEGO Group has become the largest toy company in the world and they can look back to a proud history of more than 50 years of producing bricks and other toys. Starting with a simple set of basic bricks their range of toys appeared to have increased in complexity over the years. We processed the inventories of most sets from 1955–2015 and our analysis showed that LEGO sets have become bigger, more colorful and more specialized. The vocabulary of bricks has increased significantly resulting in sets sharing fewer bricks. The increased complexity of LEGO sets and bricks enables skilled builders to design ever more amazing models but it may also overwhelm less skilled or younger builders.

    Keywords
    Humans; Equipment Design; Play and Playthings
    ANZSRC Fields of Research
    12 - Built Environment and Design::1203 - Design Practice and Management::120305 - Industrial Design
    19 - Studies in the Creative Arts and Writing::1905 - Visual Arts and Crafts::190599 - Visual Arts and Crafts not elsewhere classified
    Rights
    Copyright: © 2018 Bartneck, Moltchanova. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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