Studies on seismic risk mitigation [3] and town centre regeneration [4], have identified economic, social, environmental, cultural, and regulatory factors that could strongly control the viability of achieving seismic resilience and sustainability by using the adaptive reuse approach [5]. However, understanding the effectiveness of using the adaptive reuse approach to balance the varying objectives of seismic resilience, economic sustainability, built heritage preservation, and building demand, towards achieving a resilient and sustainable town centre living, remains a major challenge for most decision makers in New Zealand.