Media richness and feedback seeking behaviours
Degree GrantorUniversity of Canterbury
Degree NameMaster of Science
This study attempted to measure whether a relationship existed between media richness and feedback seeking behaviours. In a laboratory setting, university students (n = 45) completed a short E-tray exercise. Participants were separated into three groups, instant message, audio call, and video call each representing a differing level of media richness. Throughout the exercise, participants were presented with three opportunities in which they could choose to seek feedback on their work. Feedback was given by a task expert via the use of their groups’ respective technology. This study found that there was no significant relationship between the richness of the communication technology and the frequency of feedback seeking by participants. Theoretical and practical implications are discussed in addition to directions for future research.