Media richness and feedback seeking behaviours

Type of content
Theses / Dissertations
Publisher's DOI/URI
Thesis discipline
Psychology
Degree name
Master of Science
Publisher
University of Canterbury
Journal Title
Journal ISSN
Volume Title
Language
English
Date
2018
Authors
Barber, Richard Joseph
Abstract

This study attempted to measure whether a relationship existed between media richness and feedback seeking behaviours. In a laboratory setting, university students (n = 45) completed a short E-tray exercise. Participants were separated into three groups, instant message, audio call, and video call each representing a differing level of media richness. Throughout the exercise, participants were presented with three opportunities in which they could choose to seek feedback on their work. Feedback was given by a task expert via the use of their groups’ respective technology. This study found that there was no significant relationship between the richness of the communication technology and the frequency of feedback seeking by participants. Theoretical and practical implications are discussed in addition to directions for future research.

Description
Citation
Keywords
Ngā upoko tukutuku/Māori subject headings
ANZSRC fields of research
Rights
All Rights Reserved