This study aims to examine the public perception of earthquake risks and retrofitting of heritage buildings in New Zealand. In doing so, the study will seek: a. To examine the perception of the public concerning their earthquake safety in heritage buildings; b. To determine the level of value that the public attach to heritage buildings; c. To ascertain public preparedness in accepting a lower level of earthquake safety in order to retain heritage buildings; d. To examine how the public perception on earthquake occurrences, cultural values, and heritage preservation impact the degree of adoption of a nationally consistent approach that will address the risks posed by earthquakes and retrofitting of heritage buildings; e. To identify other attributes besides heritage where the public is prepared to accept a greater earthquake risk.