Emotions, Satisfaction, and Place Attachment: A Structural Model (2015)
Type of ContentConference Contributions - Other
PublisherUniversity of Canterbury. Management, Marketing, and Entrepreneurship
The study evaluates a theoretical model based on the developmental theory of place attachment. The model suggests that positive and negative emotions impact both place satisfaction and place attachment. In turn, place satisfaction and place attachment determine behavioural intentions. This theoretical model was tested on a sample of 517 international visitors to Thailand. The results generally support the proposed relationships but surprisingly negative emotions had a positive relationship with place attachment. Implications for destination marketing are suggested.
CitationPrayag, G., Van der Veen, R., Huang, S., Hosany, S. (2015) Emotions, Satisfaction, and Place Attachment: A Structural Model. Orlando, Florida: 3rd World Research Summit for Tourism and Hospitality, 15-19 Dec 2015.
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ANZSRC Fields of Research35 - Commerce, management, tourism and services::3508 - Tourism::350804 - Tourism marketing
35 - Commerce, management, tourism and services::3508 - Tourism::350806 - Tourist behaviour and visitor experience
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