Lumen has determined that there is an opportunity for it to leverage its existing UAV hardware for use in photogrammetry surveys and wishes to augment its current design services. Lumen is not a surveying company so has little experience in this field. Assessing this opportunity required an analysis of the output capability, determination of the restrictions imposed from both internal and external sources, and a realisation of the financial implications. It also needed to assess the competition and how it could fit into the market for this service.