Business Development Plan for Self-Ordering System for Beijing ZBXY Cultural Development Company (2019)
Type of ContentTheses / Dissertations
Thesis DisciplineEngineering Management
Degree NameMaster of Engineering in Management
Beijing ZHIBOXUANYU Culture Development Company (hereinafter referred to as the sponsor) has successfully provided digital solutions for thousands of business owners in the hospitality industry in China. The student is sponsored by the sponsor to conduct a business development plan for a new product to launch in the New Zealand market. After reviewing and comparing the existing products and services that the sponsor currently has to offer, the SaaS (Software as a service) product is selected for this project. The new product offers three user ends combined with QR code technology to accomplish the goal of improving the ordering process for restaurants. The market plan and the client requirement specification for the new product are the two major components of this project. The software requirement specification is conducted for a potential contractor. Although a few changes are yet to be determined throughout the development and launching of the new product on independent platforms, the client requirement illustrates the desired characters of the new product at the current stage. The market plan is based on information collected from data and surveys carried out by the student, and marketing strategies are established as guidelines. The pivot point of the market plan is to validate hypothesises about launching the new product in the New Zealand market in the fastest manner with minimum cost. Cashflow projections are conducted based on a series of elaborated assumptions, and three scenarios are listed for guideline financial return guidelines. Combining results from analysis in market share estimation, investment return period and risks, it is unrealistic that the business can reach the break-even point within two years. As a result, the sponsor is recommended to spend more efforts on gaining more customers and brand reputation in Australia before considering moving into New Zealand market.
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