Changing the strength of implicit associations between males and science relative to females and science : a comparison of alternative methods

Type of content
Theses / Dissertations
Publisher's DOI/URI
Thesis discipline
Psychology
Degree name
Master of Science
Publisher
University of Canterbury
Journal Title
Journal ISSN
Volume Title
Language
English
Date
2008
Authors
James, Rebecca Rose
Abstract

Two methods of changing the strength of implicit associations between males and science relative to females and science were evaluated in this study. Participants in each of two experimental conditions completed a manipulation in which they sorted photos of students into sciences and arts according to their stated major. One condition exposed participants to equal numbers of stereotypic and counter-stereotypic images, and the other exposed participants to predominantly counter-stereotypic images. Participants' bias was measured with an IAT preĀ­ manipulation, post-manipulation, and twenty-four hours later. No significant changes in IAT scores were observed from pre- to post-manipulation. Reasons for the results are discussed, including the nature of the stereotype and methodological considerations. Finally, future research directions and implications for career decisions are considered.

Description
Citation
Keywords
Sex role, Stereotypes (Social psychology), Sex differences in education, Sex differences (Psychology), Choice (Psychology)--Sex differences
Ngā upoko tukutuku/Māori subject headings
ANZSRC fields of research
Rights
All Rights Reserved