Changing the strength of implicit associations between males and science relative to females and science : a comparison of alternative methods (2008)
Type of ContentTheses / Dissertations
Degree NameMaster of Science
PublisherUniversity of Canterbury
Two methods of changing the strength of implicit associations between males and science relative to females and science were evaluated in this study. Participants in each of two experimental conditions completed a manipulation in which they sorted photos of students into sciences and arts according to their stated major. One condition exposed participants to equal numbers of stereotypic and counter-stereotypic images, and the other exposed participants to predominantly counter-stereotypic images. Participants' bias was measured with an IAT pre manipulation, post-manipulation, and twenty-four hours later. No significant changes in IAT scores were observed from pre- to post-manipulation. Reasons for the results are discussed, including the nature of the stereotype and methodological considerations. Finally, future research directions and implications for career decisions are considered.
KeywordsSex role; Stereotypes (Social psychology); Sex differences in education; Sex differences (Psychology); Choice (Psychology)--Sex differences
RightsAll Rights Reserved
Showing items related by title, author, creator and subject.
Changing social stereotypes : the impact of inconsistent information on stereotypes of and affective reactions to target groups Love, Nicholas Charles (University of Canterbury, 1999)Previous literature has shown that negative stereotypes are susceptible to change under the right conditions. The reported research extended the literature on stereotype modification by investigating the effects of stereotype ...
Social comparison to work-related norms : the impact of social comparison of work behaviours on work-specific self-evaluations and change intentions. Maheno, Emma P. (University of Canterbury, 2020)Despite increasing knowledge of the value of leisure and balance, work trends are consisting of a marked increase in time dedicated to work both inside and outside of the workplace. With technological advancements and ...
The effects of alternative motor vehicle rear lighting on headway change detection and relative trajectory discrimination by following drivers O'Brien, Christopher Neil (University of Canterbury, 1990)A series of laboratory experiments were carried out to examine the effect of alternative rear light configurations on the ability of subjects to (1) detect relative motion of the vehicle carrying the lights and (2) make ...