Now showing items 1-2 of 2

    • Uncovering wicked problem’s system structure : seeing the forest for the trees. 

      Kennedy, Ann-Marie; Kapitan, Sommer; Bajaj, Neha; Bakonyi, Angelina; Sands, Sean (Emerald, 2017)
      Purpose: This article uses systems thinking, systems theory, and Camillus’ (2008) framework for responding to wicked problems to provide social marketers with a theoretically based framework for approaching strategy formation ...
    • Upstream social marketing strategy. 

      Kennedy, Ann-Marie; Kemper, Joya A.; Parsons, Andrew Grant (Emerald, 2018)
      In the case of complex social problems such as obesity and environmental degradation, structural change is needed to provide people with the ability to change (Andreasen, 2006). Strategic social marketing has identified ...