Final report for BOP Fertiliser Ltd. : transportation, marketing, process design and costing for the commercialisation of granular reactive phosphate rock
Thesis DisciplineEngineering Management
Degree GrantorUniversity of Canterbury
This report was completed to determine the commercial feasibility of granular Reactive Phosphate Rock (RPR) as a fertiliser, and the requirements needed to bring it to market. Recommendations based on this report are as follows: • Redesign the existing Morrinsville plant • Change the name of the final product to something that is not directly associated with RPR, ie Gradual Delivery Phosphate • Convince the sales representatives in the ability of the new granular RPR • Employ a dedicated representative to target the forest and organic markets • Sell granular RPR for $210 per tonne ex works from year one • Consider adding extra nutrients into granular RPR for the Forestry market • Use marketing to current markets extensively • Appoint a Program Director for the implementation of granular RPR • Offer bulk discounts and special deals to bring in customers for the initial sale of RPR.