UC Business School | Te Kura Umanga: Recent submissions
Now showing items 1-20 of 1224
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Entrepreneurial marketing and SME growth: the role of internal marketing practice and multiple innovations
(2022)The Entrepreneurial Marketing (EM) concept has significantly impacted our understanding of the synergistic benefits of two academic disciplines in small and large firms. Although Entrepreneurship and Marketing are considered ... -
Foreign market entry, upstream market power, and endogenous mode of downstream competition
(Wiley, 2022)In a differentiated duopoly model of trade and FDI featuring both horizontal and ver tical product differentiation, we examine whether globalization and trade policy mea sures can generate welfare gains by leading firms ... -
Loneliness in young adult workers
(MDPI AG, 2022)<jats:p>Loneliness is commonly associated with older people with the majority of research and interventions focusing on loneliness in aged and aging populations. However, loneliness seems to be on the rise for young adults ... -
Tourism in the Philippines: Conclusions and Implications for Management
(Springer Singapore, 2022)Tourism plays a significant role in the Philippines’ socio-economic development. However, an array of management issues persists in achieving the desired sustainable and inclusive development of the tourism industry in the ... -
Contemporary Issues in Tourism Management in the Philippines
(Springer Singapore, 2022)The Philippines is an emerging tourism destination in Asia. In the last decade, the country’s tourism industry has experienced significant growth in terms of international tourist arrivals and visitor receipts. While ... -
No future, no kids–no kids, no future?: An exploration of motivations to remain childfree in times of climate change
(Springer Science and Business Media LLC, 2021)Individuals around the world believe global climate change is a major threat, with media attention and polling suggesting young adults may decide to go childfree as a result. Yet, there is limited research on the link ... -
The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency
(Springer Science and Business Media LLC, 2020)In the era of consumer distrust of corporations, transparency is becoming a must rather than an option. While prior research has explored why businesses should disclose their costs and how consumers may react to such cost ... -
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm
(SAGE Publications, 2021)In response to calls by macromarketing scholars, this article introduces transformative branding to demonstrate how branding—a process traditionally conceptualised at the firm level to achieve marketing management outcomes—can ... -
Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement
(Elsevier BV, 2022)With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because ... -
What's your beef with meat substitutes? Exploring barriers and facilitators for meat substitutes in omnivores, vegetarians, and vegans
(Elsevier BV, 2021)The overconsumption of meat has been related to negative health, environmental, and animal welfare effects. As such, many people are now reducing their meat consumption, and for some this includes increasing their consumption ... -
Lay Beliefs About the World Affect Preferences for Sustainable Hotel Offerings
(SAGE Publications, 2021)Prior research has established that consumers with higher levels of biospheric values are more likely to engage in sustainable behaviors. Such findings assume that tourism practitioners should solely focus their marketing ... -
Strategic B2B brand activism: Building conscientious purpose for social impact
(Elsevier BV, 2022)In the business-to-business (B2B) domain, brand activism is growing as a tool for attending to social problems and achieving brand differentiation. In this paper, we introduce B2B brand activism and conceive it as an ... -
Editorial
(2022) -
On the effect of social housing in New Zealand
(2022)I conduct a wide review of the literature studying the amenity value of social housing, and find little consensus between most studies. Based on this analysis I note three crucial areas for improvement: (1) Post trends in ... -
Slogans With Negations’ Effect on Sustainable Luxury Brand
(SAGE Publications, 2021)The integration of sustainability within luxury brands is of increasing concern to practitioners and academics alike. Thus, it is important to consider how brands can develop effective communication strategies to promote ... -
Why do consumers become providers? Self-determination in the sharing economy
(Emerald, 2022)Purpose: The purpose of this paper is to explore why and how sharing economy users switch from consumer (e.g. Airbnb guest) to provider (e.g. Airbnb host), and how this helps enrich self-determination theory. Design/meth ... -
Prosumers in times of crisis: definition, archetypes and implications
(Emerald, 2021)Purpose: This paper defines prosumers in light of the COVID-19 crisis and other contexts. It addresses how prosumers helped overcome challenges caused by COVID-19 and is the first paper to develop a taxonomy of prosumers, ... -
Young adults' experiences with flexitarianism: The 4Cs
(Elsevier BV, 2021)Meat reduction has important implications for public health and the environment. With people more likely to reduce their meat consumption than eliminate it completely, there is increased interest in flexitarian (reduced ... -
Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma
(SAGE Publications, 2021)Background: A key objective of government and social marketers is to remove the institutionalized stigma of mental illness, increasing mental health service uptake. While research has evaluated past campaigns based on ... -
Exploring the medical cannabis prescribing behaviours of New Zealand physicians
(Wiley, 2022)Introduction: Many countries are changing their regulations for prescribing medical cannabis. As gatekeepers, physicians significantly impact patient access to cannabis treatments. It is important to explore how physicians ...