Software Quality Assurance (SQA) and Software Process Improvement (SPI) are topics of crucial importance for software engineers; however, teaching them in a lecture room comes with several limitations due to lack of practical experience. With that in mind, we created KUALI-Brick, a LEGO-based activity that brings SQA and SPI concepts together applying them in order to successfully build a LEGO city. This hands-on activity has been carried out in a fourth-year Software Engineering course at the University of Canterbury, with current results showing high levels of fun, increased engagement and an improved learning experience. We present a step-by-step guide to replicate the activity as well as lessons learned after conducting the activity for three consecutive years.