Socio-Technical Transitions and Institutional Change: Addressing Obesity through Macro-Social Marketing

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dc.contributor.authorKemper, Joya A.
dc.contributor.authorBallantine, Paul
dc.date.accessioned2023-07-26T02:32:35Z
dc.date.available2023-07-26T02:32:35Z
dc.date.issued2017en
dc.date.updated2022-10-09T22:20:11Z
dc.description.abstractObesity, climate change and poverty are some of the most serious health, environmental and social issues of the 21st century. Current initiatives to address these wicked issues typically focus on the individual and community, with social marketing being a common tool. However, the effectiveness of social marketing in helping to combat these wicked issues has been mixed at best. We use the multi-level perspective on socio-technical transitions (MLP) to further our understanding of how macro-social marketing might be used to address the wicked problem of obesity. In doing so, we further conceptualize how formal and informal institutions might contribute to the emerging field of macro-social marketing.en
dc.identifier.citationKemper JA, Ballantine PW (2017). Socio-Technical Transitions and Institutional Change. Journal of Macromarketing. 37(4). 381-392.en
dc.identifier.doihttp://doi.org/10.1177/0276146717715746
dc.identifier.issn0276-1467
dc.identifier.issn1552-6534
dc.identifier.urihttps://hdl.handle.net/10092/105764
dc.languageen
dc.language.isoenen
dc.publisherSAGE Publicationsen
dc.rightsAll rights reserved unless otherwise stateden
dc.rights.urihttp://hdl.handle.net/10092/17651en
dc.subjectsocial marketingen
dc.subjectmacro-social marketingen
dc.subjectsystems-thinkingen
dc.subjectinstitutional changeen
dc.subjectsocio-technical transitionsen
dc.subjectsocial normsen
dc.subjectsystemic changeen
dc.subjectsocial changeen
dc.subjectmacromarketingen
dc.subject.anzsrc1399 Other Educationen
dc.subject.anzsrc1505 Marketingen
dc.subject.anzsrc2103 Historical Studiesen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3506 - Marketingen
dc.titleSocio-Technical Transitions and Institutional Change: Addressing Obesity through Macro-Social Marketingen
dc.typeJournal Articleen
uc.collegeUC Business School
uc.departmentUC Business School Office
uc.departmentManagement, Marketing and Entrepreneurship
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