Marketing and sustainability: Business as usual or changing worldviews?

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dc.contributor.authorKemper, Joya A.
dc.contributor.authorHall, Colin Michael
dc.contributor.authorBallantine, Paul
dc.date.accessioned2023-07-27T23:46:03Z
dc.date.available2023-07-27T23:46:03Z
dc.date.issued2019en
dc.date.updated2022-10-09T22:25:07Z
dc.description.abstractMarketing, and the business schools within which most marketing academics and researchers work, have a fraught relationship with sustainability. Marketing is typically regarded as encouraging overconsumption and contributing to global change yet, simultaneously, it is also promoted as a means to enable sustainable consumption. Based on a critical review of the literature, the paper responds to the need to better understand the underpinnings of marketing worldviews with respect to sustainability. The paper discusses the concept of worldviews and their transformation, sustainability's articulation in marketing and business schools, and the implications of the market logic dominance in faculty mind-sets. This is timely given that business schools are increasingly positioning themselves as a positive contributor to sustainability. Institutional barriers, specifically within universities, business schools, and the marketing discipline, are identified as affecting the ability to effect 'bottom-up' change. It is concluded that if institutions, including disciplines and business schools, remain wedded to assumptions regarding the compatibility between the environment and economic growth and acceptance of market forces then the development of alternative perspectives on sustainability remains highly problematic.en
dc.identifier.citationKemper JA, Hall CM, Ballantine PW (2019). Marketing and sustainability: Business as usual or changing worldviews?. Sustainability (Switzerland). 11(3). 780-780.en
dc.identifier.doihttp://doi.org/10.3390/su11030780
dc.identifier.issn2071-1050
dc.identifier.urihttps://hdl.handle.net/10092/105815
dc.languageen
dc.language.isoenen
dc.publisherMDPI AGen
dc.rightsAll rights reserved unless otherwise stateden
dc.rights.urihttp://hdl.handle.net/10092/17651en
dc.subjectgreen marketingen
dc.subjectsustainable marketingen
dc.subjectsustainable developmenten
dc.subjectsustainabilityen
dc.subjectinstitutional changeen
dc.subjectparadigm changeen
dc.subjectworldviewen
dc.subject.anzsrc12 Built Environment and Designen
dc.subject.anzsrcFields of Research::35 - Commerce, management, tourism and services::3506 - Marketingen
dc.subject.anzsrcFields of Research::44 - Human society::4410 - Sociologyen
dc.subject.anzsrcFields of Research::47 - Language, communication and culture::4702 - Cultural studies::470209 - Environment and cultureen
dc.titleMarketing and sustainability: Business as usual or changing worldviews?en
dc.typeJournal Articleen
uc.collegeUC Business School
uc.departmentManagement, Marketing and Entrepreneurship
uc.departmentUC Business School Office
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