The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
dc.contributor.author | Septianto F | |
dc.contributor.author | Chiew TM | |
dc.contributor.author | Kemper, Joya A. | |
dc.date.accessioned | 2023-07-27T22:54:04Z | |
dc.date.available | 2023-07-27T22:54:04Z | |
dc.date.issued | 2020 | en |
dc.date.updated | 2022-10-09T22:23:37Z | |
dc.description.abstract | Nearly 50% of all Earths’ forests have been cleared and considering forests hold 80% of the world's diversity, it is crucial to support efforts by non-profit organizations (NPO) and government to stop deforestation. Yet, NPOs combat in an increasingly competitive donation sphere, with only 3% of donations going to conservation and animal welfare NPO's. The present research aims to develop a novel perspective to increase consumer support (financial and time resources) to NPOs by examining the use of emotion (hope vs. fear) and numerical information (range vs. point value). Across three experimental studies, we provide concrete empirical evidence that hope increases the effectiveness of numerical information specified as a point value format, whereas fear will increase the effectiveness of numerical information specified as a range format. Our results provide practical implications for conservation NPO marketers in terms of matching emotion and numerical format. | en |
dc.identifier.citation | Septianto F, Kemper JA, Chiew TM (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research. 110. 445-455. | en |
dc.identifier.doi | http://doi.org/10.1016/j.jbusres.2020.02.021 | |
dc.identifier.issn | 0148-2963 | |
dc.identifier.uri | https://hdl.handle.net/10092/105808 | |
dc.language | en | |
dc.language.iso | en | en |
dc.publisher | Elsevier BV | en |
dc.rights | All rights reserved unless otherwise stated | en |
dc.rights.uri | http://hdl.handle.net/10092/17651 | en |
dc.subject.anzsrc | 1505 Marketing | en |
dc.subject.anzsrc | Fields of Research::35 - Commerce, management, tourism and services::3506 - Marketing::350609 - Not-for-profit marketing | en |
dc.subject.anzsrc | Fields of Research::41 - Environmental sciences::4104 - Environmental management::410401 - Conservation and biodiversity | en |
dc.subject.anzsrc | Fields of Research::35 - Commerce, management, tourism and services::3506 - Marketing::350601 - Consumer behaviour | en |
dc.title | The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts | en |
dc.type | Journal Article | en |
uc.college | UC Business School | |
uc.department | Management, Marketing and Entrepreneurship |
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