Accommodation Preferences of the Girlfriend Getaway Market: Self-Image, Satisfaction and Loyalty
Type of content
Conference Contributions - Published
UC permalink
Publisher's DOI/URI
Thesis discipline
Degree name
Publisher
University of Canterbury. Management, Marketing, and Entrepreneurship
Journal Title
Journal ISSN
Volume Title
Language
Date
2015
Authors
Khoo-Lattimore, C.
Prayag, G.
Abstract
The study aims at identifying the dimensions of accommodation and service of importance to the girlfriend getaway (GGA) market and their relationship with self-image, satisfaction and loyalty. Analysis of data from 540 women travellers who participated in a GGA in Malaysia revealed eight dimensions of accommodation preferences such as Room Amenities, Safety, and Room Design and Decoration, among others. Not all accommodation dimensions predicted self-image, satisfaction and loyalty. In fact, self-image and satisfaction were stronger predictors of loyalty than accommodation dimensions. Theoretical and managerial implications are offered.
Description
Citation
Khoo-Lattimore, C., Prayag, G. (2015) Accommodation Preferences of the Girlfriend Getaway Market: Self-Image, Satisfaction and Loyalty. Auckland, New Zealand: 13th Asia Pacific Council on Hotel Restaurant and Institutional Education Conference (APCHRIE), 10-13 Jun 2015.
Keywords
self-image, women, girlfriend getaway, satisfaction, Asia
Ngā upoko tukutuku/Māori subject headings
ANZSRC fields of research
Fields of Research::35 - Commerce, management, tourism and services::3508 - Tourism::350806 - Tourist behaviour and visitor experience
Field of Research::15 - Commerce, Management, Tourism and Services::1505 - Marketing::150503 - Marketing Management (incl. Strategy and Customer Relations)
Field of Research::15 - Commerce, Management, Tourism and Services::1505 - Marketing::150503 - Marketing Management (incl. Strategy and Customer Relations)