Ross T2020-10-272020-10-272020Ross T (2020). Ethnic media and multi-dimensional identity: Pacific audiences’ connections with Māori media. Communication Theory.1050-3293https://hdl.handle.net/10092/101182This study explores issues of identity, hybridity and media in an Aotearoa/New Zealand context by analysing Pacific audiences’ affinity for and use of Indigenous Māori media. It makes the case for broadening ethnic categorizations in media practice and scholarship to better account for multi-ethnic audiences’ identities and practices. And, by exploring Pacific audiences’ talk about a shared ‘Brown’ identity, it suggests that Pacific peoples, particularly New Zealand-born youth, resort to a racialised ‘Brown’ identity as a way to connect to multiple others in the New Zealand context—using Māori media as a ‘third space’ of identity negotiation to do so. Finally, it argues for more overtly situated and localised research and theory-building to further tease out the uniquely South Pacific elements of these emergent identity practices.enAll rights reserved unless otherwise statedEthnic mediaPacificMāorihybrid identitylocative practiceJournal Article2020-09-011903 Journalism and Professional Writing2001 Communication and Media StudiesFields of Research::47 - Language, communication and culture::4701 - Communication and media studies::470107 - Media studiesFields of Research::47 - Language, communication and culture::4701 - Communication and media studies::470105 - Journalism studiesFields of Research::45 - Indigenous studies::4513 - Pacific Peoples culture, language and history::451309 - Pacific Peoples land, culture and identityFields of Research::45 - Indigenous studies::4513 - Pacific Peoples culture, language and history::451312 - Pacific Peoples media, film, animation and photographyFields of Research::45 - Indigenous studies::4507 - Te ahurea, reo me te hītori o te Māori (Māori culture, language and history)::450714 - Ngā arapāho, ngā kiriata, te hākoritanga me te hopu whakaahua o te Māori (Māori media, film, animation and photography)