Prayag, G.Van der Veen, R.Huang, S.Hosany, S.2016-04-212016-04-212015Prayag, G., Van der Veen, R., Huang, S., Hosany, S. (2015) Emotions, Satisfaction, and Place Attachment: A Structural Model. Orlando, Florida: 3rd World Research Summit for Tourism and Hospitality, 15-19 Dec 2015.http://hdl.handle.net/10092/12055The study evaluates a theoretical model based on the developmental theory of place attachment. The model suggests that positive and negative emotions impact both place satisfaction and place attachment. In turn, place satisfaction and place attachment determine behavioural intentions. This theoretical model was tested on a sample of 517 international visitors to Thailand. The results generally support the proposed relationships but surprisingly negative emotions had a positive relationship with place attachment. Implications for destination marketing are suggested.enConference Contributions - OtherFields of Research::35 - Commerce, management, tourism and services::3508 - Tourism::350804 - Tourism marketingFields of Research::35 - Commerce, management, tourism and services::3508 - Tourism::350806 - Tourist behaviour and visitor experience