Miller, J.2008-09-162008-09-162003Miller, J. (2003) Marketing Counselling in New Zealand: The Images of Practice. New Zealand Journal of Counselling, 24(1), pp. 66-82.1171-0365http://hdl.handle.net/10092/1562The discourse of counselling includes such terms as caring, helping, empathising, guiding, empowering and facilitating growth. These terms do not sit easily alongside those associated with the discourse of marketing -products, promotion and profit. Nevertheless, many counsellors are now working in a market environment in which they must advertise and sell their services. The ways they market those services have the potential to affect the meaning of counselling. In this paper, I use an exploratory study of one marketing device, counselling brochures, to discuss their influence on current definitions and images of New Zealand counselling.enJournal ArticleFields of Research::370000 Studies in Human Society::370200 Social Work::370204 Counselling , welfare and community services