Capitalising on Diversity: Espousal of Māori Values in the Workplace

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Journal Article
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GSE Research Limited
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Kuntz JRC
Beckingsale A
Macfarlane AH
Naswall, K

This study investigated the relationship between organisational espousal of cultural group values and organisational commitment and citizenship behaviours. The study focused on Ma–ori employees, and their perceptions of the extent to which their organisation espoused some of the central values of Te Ao Ma–ori (the Ma–ori world), specifically manaakitanga (caring), whakawhanaungatanga (relationships), wairuatanga (spirituality), auahatanga (creativity) and kaitiakitanga (guardianship). Furthermore, the role of identification with the Ma–ori culture was investigated as a potential moderator of the relationship between organisational espousal of each of the Ma–ori values and the outcome variables. The methodology was tested in a sample of 91 Ma–ori employees from Ma–ori-led organisations. The participants completed an anonymous online survey. The data was analysed using moderated hierarchical regression analysis. Organisational espousal of the composite Ma–ori values wairuatanga and whakamana tangata was reciprocated with organisational commitment. Although no significant main effects were found with respect to Ma–ori values and organisational citizenship behaviours the interaction of identification with Ma–ori culture with Ma–ori values influenced this outcome; those with lower identification with Ma–ori culture, and who also perceived that their organisation did not espouse Ma–ori values, reported lower levels of organisational citizenship behaviours. Taken together, the results suggest that organisations benefit in being aware of, and incorporating values of the cultural groups represented in the workforce with their overall practices, as this is manifested in higher commitment and citizenship behaviours among employees.

Kuntz JRC, Naswall K, Beckingsale A, Macfarlane AH (2014). Capitalising on Diversity: Espousal of Māori Values in the Workplace. Journal of Corporate Citizenship. 2014(55). 102-122.
Ngā upoko tukutuku/Māori subject headings
Nga Upoko Tukutuku / Maori Subject Headings::Tikanga tuku iho | Values
ANZSRC fields of research
Fields of Research::35 - Commerce, management, tourism and services::3505 - Human resources and industrial relations::350507 - Workplace wellbeing and quality of working life
Fields of Research::45 - Indigenous studies::4510 - Te hauora me te oranga o te Māori (Māori health and wellbeing)::451017 - Te oranga ā-pāpori, ā-hinengaro, ā-ahurea, ā-wairua o te Māori (Māori social, cultural, emotional and spiritual wellbeing)
Fields of Research::35 - Commerce, management, tourism and services::3507 - Strategy, management and organisational behaviour::350710 - Organisational behaviour
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