This study focuses on smoke alarm ownership within Christchurch. Two different areas were selected, based on income levels. These two areas, Holmwood and Avon Loop, were then compared to determine if socio-economic factors impact on smoke alarm ownership. This study focused primarily on the relationships between smoke alarm ownership and location, income, education, and home ownership. Other topics discussed include the number of alarms per household, escape plans, people who smoke in the household, heating methods, reasons for non-purchase and other specific relationships that were uncovered during the study. The results between the two areas are significant for various reasons explained in this study.