Connectivity, sociability, and participation: The implications of commerce students’ Facebook® use
Despite social networking sites being an established research topic there is still much we don’t know about the relationships between these sites, sociability, and relationships, and the impact of these on student learning. This study examines these relationships using an online survey of undergraduate Commerce students (N=255). The results confirm three types of Facebook® user (avid, functional, and reluctant) and reveal how these embrace differing views on, and expectations about, sociability, connectivity, and participation in virtual communities. They suggest a differentiated user population that is witnessing a redefinition of friendship and social connection, led by avid users. These findings suggest educators should be cautious when making assumptions about students’ Facebook® activity and its utility for enhancing learning quality.