An Exploratory Study on Corporate Social Responsibility (CSR) in Malaysia: National and Organisation-Centric Perspectives
Degree GrantorUniversity of Canterbury
Degree NameDoctor of Philosophy
This dissertation examines the Corporate Social Responsibility in a developing country, Malaysia. The research is divided into two phases. First phase of the research contributes to the literature on CSR by providing a national perspective on CSR in Malaysia. The second phase of the research takes an organisation-centric viewpoint. The aim of is to examine (1) CSR core issues; (2) translation of identified core issues into CSR principles; and (3) implementation of these principles with CSR activities engaged. The key findings from the within-case and cross-case analysis suggest: (i) the role of regulatory bodies promoting CSR; (ii) organisations focus on CSR core issues and written policies; (iii) certain core issues being ignored; (iv) written policies developed not known throughout the organisations; (v) CSR carried out as project or add-on depending on industry norm; (vi) most common CSR activities; (vii) communications aspect rather weak; and (viii) organisation in early stage of CSR reporting; in the CSR management process in Malaysia.