Analysis of KiwiSaver Investment Fund Choice Behavior (2013)
Type of ContentTheses / Dissertations
Degree NameMaster of Science
PublisherUniversity of Canterbury. Psychology
AuthorsMuller, Jonathanshow all
The popularity of KiwiSaver, combined with a demographic shift to an ageing population, will make savings invested in KiwiSaver an important source of income in retirement. To investigate the investment fund choices by KiwiSaver members a survey was circulated among 134 people; 87 KiwiSaver members, and 47 non-members. Respondents answered questions on their investment behavior, knowledge, and risk attitudes towards investment in general, and KiwiSaver. The results show investment in KiwiSaver tends to be conservative as a result of low levels of involvement, knowledge, and risk tolerance, and is more common among females. Investment in riskier growth funds is mostly by younger people and those who are risk tolerant as measured by the KiwiSaver Risk Profile.